From simple pre / post roll adverts and sponsorship to a full video series profiling your company, product and brands, our video technology combines and engaging and non-intrusive ad format with our extensive built environment network.

BDonline has an extensive video section featuring architecture videos, fly-throughs and interviews which receives a high amount of traffic every month.

Pre-roll / post-roll advertising

Pre roll and post roll advertising consist of an advert (which can be static like a banner or video like a TV advert) placed either at the beginning of the end of one of the many editorial videos on our websites. The adverts cannot be skipped so when placed as a pre-roll must be watched by anyone wishing to see the rest of the video.

Editorial video sponsorship

Sponsor one of our editorial videos. Our sponsorship packages include pre / post-roll advertising, on page banner advertising as well as editorial coverage within the video. Please contact us for more information.

Video series / Branded player

The BD in-house production teams will manage the video production and host the video online on a bespoke web page complete with your company’s branding on the page and as part of the video player (see example below)

Our marketing team will then help drive traffic to your video with a targeted promotional package, including online advertising, PR and email marketing.

Case study

In 2009, BD produced a series of videos linking with the main project featured in each issue of Concrete Quarterly (CQ). You can view one of the bespoke web pages on BDonline.co.uk. The following are viewing figures for one of the videos, “Chipperfield’s Berlin Neus Museum”:

Video Length: 5.17 minutes

Total Plays: 4,519

Average Viewing time: 3.50 minutes

The Concrete Centre, publisher of CQ, offers a wide range of guidance on the design, use and performance of concrete, to enable designers to realise the potential of the material.
www.concretecentre.com

For more information please contact

Client Solutions
T: +44 (0)20 7560 4291
E: clientsolutions@ubm.com