Web banners
Web banners on the home page can be bought on a tenancy basis, we will have no more than 4 advertisers on the home page at any one time.
Web banners on all other pages are bought on a CPM (cost per mille) basis. CPM is the charge for every 1000 page impressions your banner receives which means you pay for your advert being seen a guaranteed number of times. There is a minimum order of 30,000 page impressions.
More information about web banners
Run of site
|
Ad type
|
Run of site*
|
|---|---|
| Leaderboard | £50 per thousand impressions |
| Top MPU | £65 per thousand impressions |
| Bottom MPU (normal size) | £60 per thousand impressions |
| Bottom MPU (jumbo size) | £85 per thousand impressions |
| Bottom banner | £45 per thousand impressions |
NB: Volume and exclusivity pricing available upon request.
*Minimum of 30,000 impressions per month.
Impressions are delivered and monitored through Google’s Doubleclick software, a world leader in ad serving, and are available in report form at the close of your advertising period, or sooner upon request.
Home page tenancy
|
Ad type
|
Home page tenancy
|
|---|---|
| Top MPU | £2340 per month |
| Bottom MPU (normal size) | £2160 per month |
| Bottom MPU (jumbo size) | £3060 per month |
| Bottom banner | £1620 per month |
Page peel pricing
|
Ad type
|
Price
|
|---|---|
| Exclusive position on homepage | £2500 per week |
| Run of site on rotation (maximum of 3) | £2000 per week |
| Run of site exclusive | £3000 per week |
| Home page and run of site exclusive | £5000 per week |
The following positions are price on application:
Newsletters
Sponsorship is from £1,600 per newsletter, please contact us for more details.
More information about newsletters
Full cancellation terms and conditions are included on advertising booking forms.
Specifications
|
Leaderboard/Bottom banner
|
|
|---|---|
| Dimensions | 728 x 90 pixels |
| Format: | GIF, animated GIF, JPEG, SWF* |
| Max. file size: | 39 KB |
| URL: | An active URL must be supplied for the ad to link to |
| Additions: | Flash* and java accepted upon prior approval |
|
MPU (top and bottom)
|
|
|---|---|
| Dimensions | 300 x 250 pixels / 300 x 600 pixels (Jumbo MPU) |
| Format: | GIF, animated GIF, JPEG, SWF* |
| Max. file size: | 39 KB |
| URL: | An active URL must be supplied for the ad to link to |
| Additions: | Flash* and java accepted upon prior approval |
|
Page Peel
|
|
|---|---|
| Dimensions | 75 x 75 pixels (Dog ear) / 800 x 600 pixels (Peel back) |
| Format: | GIF, animated GIF, JPEG, SWF* |
| Max. file size: | 30KB (dog ear), 100KB (peel back) |
| URL: | An active URL must be supplied for the ad to link to |
| Additions: | If SWF is supplied all clickthrough URLs should be removed. Optionally you can supply text to be scrolled across the dog ear and/or peel back image |
| Newsletters | |
|---|---|
| Dimensions | 468 x 60 pixels (banner) / 180 x 400 pixels (skyscraper) |
| Format: | GIF, animated GIF, JPEG |
| Max. file size: | 39 KB |
| URL: | An active URL must be supplied for the ad to link to |
| Additions: | Third party hosted creatives accepted upon prior approval |
* Flash & Rich Media notes
- The frame rate for flash files may not exceed 12 frames/sec, 110 Max frames, 7 second preload, and Bandwidth Setting no more than 300 bytes.
- A back-up of the ad should be supplied in GIF or JPG format for visitors without flash installed.
- Any video or sound contained within a creative can only play with user interaction. This must be click-based as opposed to mouseover interaction.
- To track click-throughs, our click-tag flashvar must be embedded into the file and a URL supplied to us. The actionscript to be embedded in the flash file should appear as follows:
on (release) {
getURL(clickTAG, “_blank”);
}
Submission Guidelines/Deadlines
- Send all creative to: ubmi-onlineads@ubm.com
- Linking URL must be submitted with creative
- Flash creative must have an accompanying .gif or .jpg
- All creative must be provided five business days prior to start date
Technical Contact
For queries and further information regarding technical specifications please contact:
Online Advertising
+44 (0) 207 921 8386
mark.saunders@ubm.com
