Advertising your brand on bdonline.co.uk offers you access to key professionals in the architecture industry. This is backed up by our website traffic figures:
| Page impressions* | Unique Users* |
|---|---|
| 868,289 | 193,542 |
User behaviour*
- The average Building Design user spends 7 minutes per visit on the site
Audience location*
- 61% UK
- 39% International
Website traffic*
39% of our web traffic is from people navigating directly to BDonline.co.uk (either through their favourites or by typing it in) and 31% is from people finding us through links on other sites, indicated BD is deeply embedded in readers online usage and not reliant on just search engine traffic.
Of these links on other websites, significant traffic is generated from blogs, Facebook, Twitter and other forums – indicated BDonline is at the centre of the debate.
* Omniture Site Catalyst Report, March 2010
Our audience at-a-glance
For the majority of architects and technologists, BDonline provides a daily dose of industry news and insight that creates the context for their design and technical work.
From senior figures in the largest firms to graduates in small practices, BD provides essential, fast-moving information with attitude.
Our audience is made up of architects, architectural technologists, CAD technicians, interior designers, landscape architects, planning consultants, planning supervisors, and project managers.
Like the magazine, BDonline.co.uk provides news, interviews, analysis and hard industry data as well as unique video.
Social media and networking is also an essential part of BDonline.co.uk’s offering, engaging with the architecture audience through comments on stories, blogs, forums, twitter, webinars and virtual events.
Advertising online
At BD, we recognise the importance of new media. By embracing the latest digital initiatives and integrating them with our proven print campaigns, we deliver highly targeted, result-driven marketing solutions to our clients.
Online display advertising (ad positions) – advertise on BDonline.co.uk through any of 8 different ad positions using rich media including expandable adverts using Flash to ensure your promotion gets high click through, response rates and awareness.
Newsletters – A high-exposure newsletter sponsorship position on one of BD’s e-newsletters offers advertisers the opportunity to promote their company’s products and services to a large audience of key decision makers throughout the built environment.
Rates and specifications – Pricing and technical specifications for all online and newsletter advertising
Video – From simple pre and post roll adverts to a full video series profiling your company, product and brands, our video technology combines and engaging and non-intrusive ad format with our extensive built environment network – the perfect platform for digital innovators to excel.
Webinars and virtual events – These highly interactive products allow you to communicate with a large targeted audience simultaneously.
Bespoke online offerings – Surveys, channel sponsorship, showcase pages; these are just some of the exciting new opportunities online, read more about them here or contact us to discuss more bespoke options.
